Free shipping on all orders over $75 Shop Now 📦
We Are
Naturals 77
Black Family-owned small business
We take care of the small details and believe that each daily action can make an impact.
At Naturals 77, our mission is to redefine the intersection of purity and performance. We believe that nature provides everything necessary for a vibrant life, provided it is treated with respect and scientific integrity. We are dedicated to sourcing only the most potent, earth-born ingredients—free from synthetic shortcuts and compromises. By marrying the '7 Elements of Wellness' with a relentless pursuit of quality, we empower our community to reclaim their health through products that are as honest as the soil they came from. Our goal is not just to sell a product, but to spark a global movement toward conscious, high-vibrational living.
The Naturals 77 Way
Zero Waste
Waste is a design flaw, and at Naturals 77, we choose to design differently. Our Zero Waste Statement is our pact with the planet: No diverted landfills, no 'greenwashed' plastics, and no compromises. We curate every product with the end in mind—ensuring that every bottle, box, and bale is either infinitely recyclable or fully biodegradable. We challenge the 'throwaway culture' by offering products that honor the longevity of nature. For us, '77' represents a lucky future for the next generation—one where the beauty we create today doesn't become the pollution of tomorrow.
Sustainable
At Naturals 77, sustainability isn’t a department—it’s our DNA. We recognize that every resource we use is a loan from the future, and we are committed to paying it back with interest. Our approach to sustainability is holistic: from ethically harvesting botanical ingredients that protect biodiversity to utilizing renewable energy in our production. By choosing Naturals 77, you are supporting a regenerative business model that values the health of the soil as much as the health of the consumer. We don't just aim to sustain the planet; we aim to help it thrive for the next 77 generations and beyond.
The Naturals 77 Evolution
At Naturals 77, we believe that true beauty isn’t just surface-level—it’s mineral-deep. Born from the intersection of ancient herbal wisdom and modern wellness, our mission has evolved from a simple sea moss gel into a full-circle lifestyle brand. We are a sanctuary for those who refuse to compromise on the purity of their products, offering a hand-crafted bridge between the raw power of the ocean and your daily self-care ritual. Whether it’s through our made-to-order fruit infusions or our signature Mineral Silk hair and body line, everything we create is rooted in the "77 Standard": 92 essential minerals, zero harsh chemicals, and a relentless commitment to your glow. We don’t just make products; we formulate the building blocks for a more vibrant, high-frequency version of you.